What’s in a Name?

Photograph by Wendy Maeda / The Boston Globe via Getty Did you know that Kate Spade had not been at the helm of her eponymous label for over a decade? Using your name as your trademark can help your brand, but can also cause issues. Her name became one of the most...

Gucci vs. GUESS

Gucci and GUESS have ended their nine-year-long battle over the famous interlocking “GG” logo on a tan background and diamond pattern. In 2009 Gucci and GUESS went to court over claims that GUESS was engaging in unfair competition, counterfeiting, and trademark...